Company:
Savvy Marketing

Project Title:
Pepsi MAX ‘Kick to Win’ Roadshow

Project Period:
3 Weeks

Objective(s):
To increase brand awareness of Pepsi MAX

Delivery:
Simply provided Event Managers to visit 30 ASDA Stores across the UK

Event mangers were responsible for erecting a kick to win goal post and banner, the Event Mangers invited the public to participate in activity by giving them a football to kick at the goal posts.  If a participant got the ball through one of 3 goal holes they won a Pepsi branded prize.

Each winner was then entered into a prize draw; Event mangers were responsible for collecting their name address and telephone contact details to be entered into the competition.

Outcome:
Pepsi MAX Brand Awareness, a marked increase in sales of Pepsi MAX in participating stores plus over 5000 prize draw entrants data captured.