Company:
Savvy Marketing

Project Title:
Heinz

Project Period:
4 weeks

Objective(s):
To promote and increase awareness of the new Heinz range of ‘Soups of the World’ in ASDA stores.

Delivery:

• Simply provided Event managers and Samplers to promote the new range by offering a taster sample to ASDA customers throughout the UK.
  
  
• Teams distributed soup samples from large inflatable stands positioned in ASDA car parks.
  
  
• Approximately 18,000 samples were distributed during the event.

Outcome:
ASDA stores sold out of the soups on the days of the event and there was a significant increase in sales in subsequent weeks.